|
|
British Intelligence to recruit gamers |
|
British Intelligence to recruit gamers |
GCHQ pens a deal to promote career opportunities via in-game ads
Government Communications Headquarters, a branch of the British Intelligence services, will be advertising its careers in videogames.
>
The move, made through its recruitment partner TMP Worldwide, will be handled by Massive Inc, and will see ads for GCHQ careers in PC and console games including titles from the Tom Clancy franchises, Need for Speed Carbon, and Enemy Territory: Quake Wars.
Recent research has indicated that gamers are open to the idea of in-game advertising, provided the copy is authentic to the game's environment and not intrusive, and this one month campaign which starts at the end of October will aim to give GCHQ visibility to an audience that's being served less and less by traditional advertising methods.
Laura Robertson, GCHQ's account director at TMP Worldwide, commented: "Although press advertising still plays an important role, it's now just one element of an integrated approach to recruitment that forward thinking clients like GCHQ are spearheading."
No specific details as to the type of jobs that GCHQ was hoping to target with these ads were released, and the ads themselves simply point people to the service's web site.
News-Source: gamesindustry
| |
|
|
|
Related Stories |
|
|
Most Popular |
|
|
|
Rate this Article |
|
| | |
| Xbox Download Stats | | | Site Statistics
| |
HQ Online Statistics Members: 0 | Guests: 1,620 | Xbox Live Tags: 4,376
| | | |
Forums Active Users: 1232
| Your Account Active Users: 129
| News Active Users: 87
| Xbox Games Active Users: 38
| Home Active Users: 32
| Downloads Active Users: 26
| VIP Signup Active Users: 18
| Xbox Homebrew Active Users: 16
| Profile Active Users: 13
| Xbox Tutorials Active Users: 8
|
| View More Detailed Statistics |
| Popular Xbox Games | |
Xbox Live Arcade Page Views: 304,340 Xbox Live Arcade starter disc, contains the software necessary to download pay-per-download arcade games from Xbox Live as well as a small sample compilation of playable games. Targeted as a standalon.. | | More Xbox Games | | HQ Network Affiliates | |
| Xbox-Hq.Com - Archived News | |
| Tuesday, May 14 | | The Night Wanderer and Thorgal - two new game published by: BigJ | Page Views: 27 | Comments: 0 |
Monday, May 13 | | 'Realm of Ink' Reveils New Map Trailer, Invit published by: BigJ | Page Views: 27 | Comments: 0 |
Friday, May 10 | | System Shock remake arives May 21st on Xbox S published by: BigJ | Page Views: 41 | Comments: 0 |
Thursday, May 09 | | Still Wakes the Deep emerges in June on Xbox published by: BigJ | Page Views: 36 | Comments: 0 |
Wednesday, May 08 | | 'Hauntii' Is Heading To Game Pass for PC And published by: BigJ | Page Views: 38 | Comments: 0 |
Tuesday, May 07 | | Highway Police Simulator launches for Xbox Se published by: BigJ | Page Views: 51 | Comments: 0 |
| BECK Interactive Aims To Boost Early-Stage Vi published by: BigJ | Page Views: 61 | Comments: 0 |
Monday, May 06 | | 'Paper Trail' Sets Course for Consoles, PC an published by: BigJ | Page Views: 72 | Comments: 0 |
Friday, May 03 | | CAPES releases in May on Xbox X|S, XB1, PS5/4 published by: BigJ | Page Views: 61 | Comments: 0 |
Thursday, May 02 | | Cyberpunk Action Game SPINE revealed for Xbox published by: BigJ | Page Views: 64 | Comments: 0 |
| Predator: Hunting Grounds hits Xbox Series & published by: BigJ | Page Views: 80 | Comments: 0 |
Wednesday, May 01 | | Simon The Sorcerer Origins Trailer features e published by: BigJ | Page Views: 72 | Comments: 0 |
Monday, April 29 | | Neptunia: Sisters VS Sisters Arrives May 21st published by: BigJ | Page Views: 116 | Comments: 0 |
Friday, April 26 | | Strike Gold with the Call of Duty Gold & Silv published by: BigJ | Page Views: 92 | Comments: 0 |
Thursday, April 25 | | Delta Force: Hawk Ops gets a brand new Traile published by: BigJ | Page Views: 81 | Comments: 0 |
Wednesday, April 24 | | Die by the Blade Slashes Its Way onto PC in M published by: BigJ | Page Views: 95 | Comments: 0 |
Tuesday, April 23 | | Umbraclaw hits Xbox, PlayStation, Switch & PC published by: BigJ | Page Views: 112 | Comments: 0 |
Monday, April 22 | | Mars 2120 launches out of Early Access onto a published by: BigJ | Page Views: 126 | Comments: 0 |
Thursday, April 18 | | GIC’24 Early Bird Tickets Now Available published by: BigJ | Page Views: 98 | Comments: 0 |
Wednesday, April 17 | | Killer Klowns From Outer Space: The Game laun published by: BigJ | Page Views: 99 | Comments: 0 |
| Epic Fantasy RPG 'Dungeons of Hinterberg' is published by: BigJ | Page Views: 103 | Comments: 0 |
Tuesday, April 16 | | Sleight of Hand launches Day One on Xbox Game published by: BigJ | Page Views: 124 | Comments: 0 |
Monday, April 15 | | Dune: Awakening Shows Off Stunning Unreal Eng published by: BigJ | Page Views: 155 | Comments: 0 |
| INDIE Live Expo Reveals First 2024 Showcase, published by: BigJ | Page Views: 158 | Comments: 0 |
Friday, April 12 | | Build Your Empire: 'Rise of Industry 2' Comin published by: BigJ | Page Views: 143 | Comments: 0 |
Thursday, April 11 | | Perennial Order is set to bloom on Xbox Serie published by: BigJ | Page Views: 166 | Comments: 0 |
| Metro Simulator 2 is coming soon for Xbox and published by: BigJ | Page Views: 146 | Comments: 0 |
Wednesday, April 10 | | Terminator: Survivors announced for Xbox Seri published by: BigJ | Page Views: 179 | Comments: 0 |
Tuesday, April 09 | | TMNT: Wrath of the Mutants Hits XBOX, PlaySta published by: BigJ | Page Views: 138 | Comments: 0 |
| devcom announces new venue, call for speakers published by: BigJ | Page Views: 148 | Comments: 0 |
Monday, April 08 | | Space Invaders Deck Commander - The Board Gam published by: BigJ | Page Views: 149 | Comments: 0 |
| Demolish & Build 3 is coming to Xbox, PlaySta published by: BigJ | Page Views: 150 | Comments: 0 |
Tuesday, March 26 | | Rugrats: Adventures in Gameland coming soon f published by: BigJ | Page Views: 172 | Comments: 0 |
Monday, March 25 | | Sci-fi adventure 'Sky of Tides' announced for published by: BigJ | Page Views: 224 | Comments: 0 |
Friday, March 22 | | Planet Zoo: Console Edition arrives on March published by: BigJ | Page Views: 178 | Comments: 0 |
Thursday, March 21 | | Taxi Life: A City Driving Simulator Out Now o published by: BigJ | Page Views: 181 | Comments: 0 |
| Terra Memoria is set to launch on Xbox Series published by: BigJ | Page Views: 194 | Comments: 0 |
Wednesday, March 20 | | MLB The Show 24 launches on Xbox Game Pass published by: BigJ | Page Views: 187 | Comments: 0 |
Tuesday, March 19 | | Discover the Sound of Life in The Lullaby of published by: BigJ | Page Views: 215 | Comments: 0 |
Monday, March 18 | | FLIPGO: A portable dual monitor that you can published by: BigJ | Page Views: 289 | Comments: 0 |
News Archive
| |
|
|